Appealing to the Crowd

Throughout the hundreds of themes Lauren has been inspired by for his collections, they always have a reoccurring style. His ideal look is very classy, and he prefers classic styles opposed to trends. He gets a lot of ideas from England, where many trends are inspired. As a designer, Ralph Lauren has had had a certain reputation for being the “god of prep”, so in order to continue on with this reputation, he cannot completely change the center of his theme every season. He has to keep up with the classic look. For example, this summer his Martinique theme debuted. He had to mix classic with nautical. It is key for him to keep up with his reputation while attracting different crowds so he can continue bringing in more buyers.