Rugby

In 2004, Ralph Lauren developed a new line called Rugby. It was for the young adult age group. Rugby is actually my preferred label by Lauren. It is expensive, but the stores were put in high class towns around the country. Their styles are a more rugged-chic look. This has turned our generation into more of a sophisticated look as opposed to the Abercrombie and Fitch era. It has a very old-school look with some athletic inspired themes.